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With the new IMPERIALE line, Chopard achieves the feat of enshrining the quintessence of style and elegance within a watch. For this reinterpretation of the brand’s famous 1990s model, the House designers have drawn inspiration from refined, dynamic and natural women with strong personalities who appreciate the discreet luxury of extremely beautiful objects.

Beneath its understated appearance, the IMPERIALE conceals a wealth of rare and precious details. Many of them, such as the typical lug covers, have been entirely redesigned. The splendours of the imperial age are expressed through this sculptural timepiece.
The delicately engraved mother-of-pearl dial base evokes the embroidered cushions on which monarchs used to place their insignia. It is encircled by Roman numerals representing resolutely “imperial” symbols marking off the hours. The finely curved hands are reminiscent of tapered daggers used by sovereigns in combat, while the lotus-shaped crown is fitted on a case middle with pure, uncluttered sides enhancing the ethereally light and luminous appeal of this model.
In an ultimate touch of refinement, the lugs resembling antique columns are adorned with tiny amethyst briolette-cut cabochons for the rose gold versions and blue sapphires for the white gold models. The delicate royal purple shade of the stones echoes the colour of the transfers on the watch dial as well as the Chopard signature.

IMPERIALE radiates an aura of timeless chic embodying a subtle alliance between simplicity and majesty, sophistication and sensuality. Available in several sizes and equipped with a quartz, self-winding or chronograph movement, diamond-set or all-polished versions in steel or in rose or white gold, and fitted with a metal bracelet or leather strap, IMPERIALE thus appears in an infinite variety of interpretations appealing to the most demanding woman to accompany them on all occasions.
Discover the new IMPERIALE timepieces on www.chopard.com/imperiale
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Chopard has chosen the beautiful Italian city of Venice to launch the new IMPERIALE watch. It is at the mythical Caffè Florian, on the Piazza San Marco, that Caroline Gruosi-Scheufele and Karl-Friedrich Scheufele, co-presidents of Chopard, unveiled the IMPERIALE on September 7th 2010.


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Chopard is proud to announce the recent opening of a new boutique at the Shanghai Peninsula Hotel. An area of 33 sq m located in the Peninsula Arcade offers a full range of Chopard products. We kindly invite you to the new boutique in order to discover our latest collections.
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To celebrate Chopard’s 150th anniversary a new collection of “L.U.C XP Urushi” has been introduced in Japan. The exceptional timepieces combine the award-winning L.U.C XP with beautiful lacquer techniques from the Land of the Rising Sun.

Using the traditional techniques of Urushi and Maki-e lacquering, the dials have been crafted with great care and delicacy by the collaborative efforts of top Urushi master, Mr. Kiichiro Masumura, and Yamada Heiando, purveyor of tableware to the Japanese Imperial Household.

The three new models align with Chopard’s celebration theme – Animal World – and complement the six L.U.C XP with Urushi dials launched in 2009 on the theme of the five-element philosophy.


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Chopard is proud to announce the recent opening of a second boutique in Seoul, Republic of Korea. An area of 85 sq m located on the 2nd Floor of Lotte Avenuel mall offers a full range of Chopard products.
We kindly invite you to the new boutique in order to discover our latest collections. You can find the full address on Chopard’s Store Locator.




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Chopard is proud to announce the recent opening of a third boutique in Singapore. The new Chopard Boutique is located at the spectacular new Marina Bay Sands resort. An area of 125 sq m offers a full range of Chopard products.
We kindly invite you to the new boutique in order to discover our latest collections. You can find the full address on Chopard’s Store Locator.




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Loyal to its creative instincts, Chopard celebrates its 150th anniversary by revisiting one of its star watches, the famous Happy Sport. For this special limited edition, the Geneva-based watchmaker opts for its favourite colour, blue, and creates an appealing blend of brilliance and opacity.

The Happy Sport 150th anniversary takes a resolutely nocturnal plunge with its moving diamonds dancing cheerfully in the moonlight. Decidedly monochrome, free of numerals or any details other than the Chopard logo on the ink blue aventurine-effect lacquered dial, this watch radiates a celestial charm and a powerful, incisive presence.
The bezel may be all-steel or set with diamonds or sapphires. Five brilliant-cut diamonds evoking shooting stars whirl and twirl around the dial, lending a brilliant, festive air to this mystifying object of desire. Fitted with a midnight-blue alligator leather or satin strap, the profoundly chic and mysterious Happy Sport makes an ideal match for all dress styles, whether embellishing jeans, lighting up a suit or enhancing an evening gown.



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Chopard and Alfa Romeo have decided to join their forces in order to launch five new products – three wristwatches, a travel alarm clock and a table clock. 2010 is a special year for both brands as they celebrate exceptional anniversaries: 150th for Chopard and 100th for Alfa Romeo.
The Gran Turismo XL Alfa Romeo and the GT XL Chrono Alfa Romeo (available in stainless steel or stainless steel coated with Diamond Like Carbon – DLC) feature black dial with red hands and indexes as well as the logo of the two brands. Endowed with 46-hour power reserve, the self-winding movements are chronometer-certified by the COSC and beat at 28’800 vibrations per hour. The 44 mm-diameter cases are water-resistant up to 100 metres and are protected by glareproofed sapphire crystals. The three versions are issued in limited and numbered editions of 500.





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The famous Happy Diamonds line by Chopard is perpetually reinvented, as its precious twirling diamonds continue to spin their dizzying charm. Loyal to the symbols that have forged its fame, the latest collection named Very Chopard picks up the theme of hearts and circles, while lending them a more sophisticated conical shape.

Although complex to create from a technical standpoint, this particularly innovative approach endows the jewellery models with exceptional radiance and gives greater amplitude and depth to the moving gemstone.

Within this original showcase, as if set free to whirl in a beam of light, the captive brilliant appears freer and more sparkling than ever, sliding and merrily bouncing off the mirrors surrounding it, playing endlessly with its multiple reflections. Crafted in white or rose gold, the rings, earrings, pendants and charms bracelets in the Very Chopard collection come in gem-set versions or plain. As ever in quest of perfection, the brand even offers two types of gem-setting: external, as the crowning touch; or internal so as to harmoniously encircle the moving diamond. Two alternatives denoting a sense of refinement and elegance that are very Chopard!
More information on Chopard.com.
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